According to the latest report by IMARC Group “Wallpaper Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The global wallpaper market size reached US$ 2.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.18% during 2023-2028.
Wallpaper is a decorative layer made from materials, including paper, plastic, and vinyl, which are printed for application and decoration on the walls of a room and a building. It can be stenciled, painted, and printed with abstract and narrative designs. It is printed through various techniques, including surface, gravure, silk screen, and rotary. It is resilient, long-lasting, cleanable, and provides resistance against wear and tear. It also offers color diversity, rich patterns, environmental protection, and convenient installation. It is highly durable and can last for years without requiring replacement as compared to conventionally used paints. At present, product manufacturers are offering customization according to the taste and requirements of the consumer to enhance their overall experience.
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The increasing demand for aesthetically appealing wallpapers on account of rapid urbanization and improving income levels currently represents one of the major factors strengthening the market growth around the world. Moreover, the rising number of commercial spaces, such as offices, restaurants, cafes, airports, hotels, shopping malls, and educational institutions, is favoring the market growth. In addition, the expanding number of renovation and remodeling activities of homes is providing a thrust to the market growth. The growing awareness about the benefits of using wallpapers among the masses is also contributing to the market.
Apart from this, product manufacturers are introducing eco-friendly peel and stick variants in innovative designs and colors to expand their product portfolio. They are focusing on introducing graphic design and new production methods, which is also influencing the market positively. A considerable reliance on celebrity endorsements, online tutorials, reviews, and social media campaigns by influencers is creating a positive outlook for the market. Besides this, there is easy availability of wallpapers in innovative design solutions through offline and online retail channels. Along with this, the expanding e-commerce platforms that offer a wider collection, free delivery, remarkable offers, and discounts are offering lucrative growth opportunities to leading players operating in the industry.
Furthermore, the rising demand for wallpapers to cover the flaws of the walls, which can only be fixed by repairing, is bolstering the market growth. Along with this, the absence of harmful substances, such as lead in wallpapers, is driving the market. Additionally, market players are investing in research and development (R&D) activities to launch non-woven-based products that are easy to remove. They are also focusing on implementing digital printing technologies, which is anticipated to provide a favorable market outlook in the coming years.
Breakup by Wallpaper Type:
- Vinyl Wallpaper
- Non-woven Wallpaper
- Paper-based Wallpaper
- Fabric Wallpaper
Breakup by Distribution Channel:
Breakup by End User:
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- A.S. Création Tapeten AG
- All 4 Walls Wallpaper
- Asian Paints Ltd.
- Brewster Home Fashions
- Erismann & Cie. GmbH
- F. Schumacher & Co.
- Grandeco Wallfashion Group Belgium NV
- Gratex Industries Ltd.
- Laura Ashley Holdings plc
- Marburger Tapetenfabrik
- Osborne & Little
- Sangetsu Corporation
- York Wallcoverings Inc.
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