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Chinese Startups Try to Make It Big in the U.S.—but Without the Backlash

November 29, 2022

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Companies are moving their headquarters out of China, creating a separate entity overseas, or renaming themselves and dropping Chinese references

Many Chinese startups hope to emulate the success of Chinese fast-fashion retailer Shein, which opened a store in Tokyo this month. Noriko Hayashi/Bloomberg News

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