Making the right choice in selecting the right SEO company can have important implications for your business and your bank account. What makes the difference between a rise in organic search traffic and a decline in Google rankings is the choice between a good or bad SEO, also known as a search engine optimization expert. With the correct SEO partnership, businesses of all sectors can improve the number of sales they make, reduce their advertising costs, and improve the user experience. Before signing with a new SEO firm, here are five tips that every business owner should take into consideration.
- SEO isn’t magic. Stay clear of people who talk about it in an abstract way.
SEO, or the procedure of optimizing your website to increase organic traffic, isn’t easy, which implies that it’s frequently misunderstood. The people who claim to have a special understanding of Google’s algorithm or make fun of the mythology surrounding SEO are usually wrong. Instead, good SEO requires knowledge of the way search engines function, being meticulous, and being open to continuous changes as Google’s algorithms are updated on a regular basis.
- Make a list of your objectives and select a company that can assist you in achieving them.
Whatever you decide to do, make sure you do not employ an SEO firm that has the vague aim of “increasing the amount of organic visitors.” First of all, there are a variety of types of organic traffic, which means that increasing traffic does not necessarily mean more revenues. Being the first in Google for Italian male shoes, for example, will not help your CBD business.
To avoid confusion, both you and the group need to clarify exactly what you’re trying to achieve through SEO. Do you want to increase the sales of your products by ranking for specific terms? Do you struggle to lower the bounce rate of your site or improve the conversion rate? If you’re seeking to boost the amount of money you earn from advertising, would you rather have a large audience or a smaller group of people who spend more time on average visiting your website? Do you need assistance with increasing your social media presence, creating sponsored content, or locating other solutions that go beyond SEO?
Whichever SEO company in Thailand you select, ensure you’re aware of the kind of results you’re hoping for and the services you’ll need.
- Do not just rely on the results of a Google search to find “best SEO lists.” Instead, you should go by word of mouth.
Why should you choose a search engine optimization company based on how they appear in search results?The most effective SEO experts are working on optimizing websites so that their customers can spend time working on their own sites.
Also, don’t assume that any list is objective. The majority of the companies listed on the list paid a fee for their place on it. Good SEO companies already have too much business to bother paying for a spot on a “bestseocompanies.com” or “topseos.com” list. It doesn’t mean there aren’t any reputable lists; it just means you should be able to trust a “best SEO company” list just as you would a list of “best restaurants in Bangkok.”
So, the most effective method to locate a reputable SEO firm is through the old-fashioned method of word-of-mouth advertising. Instead of using Google to find a company, ask those in your professional network – but not direct competitors – if they can recommend one. It is also beneficial to inquire about other businesses in your industry since the products they’ll recommend are already familiar with your industry.
- Find an SEO company that has metrics that can benefit you.
When you are deciding on the next SEO company, it is essential that you and the consultant agree with regards to key performance indicators, or KPIs. KPIs are metrics that are used to measure virtually every aspect of business and may refer to a range of things in SEO itself. For instance, a company that is launching a new product may be different from one that has a loyal customer base.
However, KPIs go far beyond this. We have access to so much information, and it’s very easy to get lost in it or track the incorrect KPIs. This means you’ll need an SEO firm that understands what metrics are crucial for your business and how to distill that information into something easy to digest. Here are some of the most vital KPIs to take into consideration:
Organic sessions: how many people have visited your site through organic search? This is usually regarded as the most fundamental and important KPI for SEO. In addition, you can examine other aspects such as how many page visits are averaged, the duration per visit, the number of unique visitors, and bounce rate.
Rate of conversion: What percent of customers purchase your product, sign up for your newsletter, or interact with the content on your website?
Keyword rankings: What keywords are you ranking for? And in general, have your rankings for keywords been boosted since you hired your SEO firm?
Google crawling errors: Google crawling is the method through which a Google bot continuously indexes the content of your website. If Google is unable to comprehend your website, it is unable to crawl it in such a manner that it will show up in searches, which adversely affects organic traffic.
Page load time: The amount of time required for the website to load directly correlates with how fast users leave your website. Based on Think with Google, the bounce rate, which is the speed at which people leave your site, rises by 90 percent as page loading time is increased between one and five seconds.
- Select an SEO company that is able to communicate effectively.
Although you’re entitled to the tools they use to determine your KPIs (SEMrush, Google Search Console, and Google Analytics), Most likely, you’re not in a position to review all that information. This is why you’ll need an SEO expert team working to your advantage in terms of communicating and building trust.
Be aware of the fact that SEO is a procedure, and you could work with this firm for many years into the future. Even if you plan to collaborate with an external company for a brief period, achieving your objectives for organic traffic requires patience, time, and a good working partnership.
In the present, around 90% of internet users visit results that appear on the first page of Google. So, the process of finding an SEO services Bangkok firm that can work with you has the potential to change the way you conduct business.